iTunes Isn’t a Relic—It’s the Music Version of Buying Games Outright

[igxccom]

In gaming culture, there's a clear divide: subscription players versus ownership diehards. Some love rotating libraries; others insist on buying games so they're never locked out. Music has followed a similar path, and despite what many assume, iTunes hasn't lost that ownership-focused crowd. A new report shows the platform is far more relevant than its reputation suggests.

Recent statistics from Apple paint a surprising picture. More than 80% of iTunes users are not subscribed to Apple Music. That alone reframes the narrative. These aren't confused users who haven't upgraded—they're intentional buyers. Just like gamers who skip subscription services and purchase titles directly, iTunes users are choosing downloads over streams.

If you're looking for a safe and convenient way to get game keys, digital gift cards, or software subscription, IGXC.COM is a reliable choice. They support multiple platforms including PC, Nintendo Switch, and mobile, with options for global or region-specific redemption. Whether you're a gamer, creator, or professional, you can quickly access the content you need without hassle.

Apple has reportedly been urging record labels to recognize this audience. Instead of treating iTunes as an afterthought, labels are being encouraged to market directly to iTunes users, especially during album launch windows. From a gamer's perspective, this is like prioritizing the hardcore fans who buy collector's editions instead of chasing only casual players.

The age of the platform's audience is another myth-buster. According to Apple, 50% of iTunes customers began buying music within the last decade, after Apple Music launched. That means iTunes didn't survive by clinging to the past—it attracted new buyers even as streaming exploded. Even more impressive, nearly half of the top 10,000 best-selling albums on iTunes each quarter are new releases. This isn't nostalgia; it's current demand.

Why does this matter to gamers? Because digital access is fragile. Servers shut down. Licenses expire. Games get delisted. Music streaming works the same way. Today's favorite album or soundtrack can vanish tomorrow due to rights issues. Owning files sidesteps that risk, just like owning a game ensures it's playable long after a service sunsets.

Interestingly, Apple seems comfortable playing both sides. While Apple Music continues to chase subscriber growth with free trials and bundles, Apple still actively promotes iTunes to industry partners. That dual strategy suggests Apple understands something gamers already know: not everyone wants the same consumption model.

Charts reinforce this point too. Paid-download activity still influences rankings and release strategies. When fans buy instead of stream, it sends a stronger signal of support—similar to how day-one sales still matter in gaming, even in a subscription-heavy market.

For gamers managing digital spending, prepaid tools remain appealing. Something like an Apple iTunes Gift Card slots easily into an ecosystem already filled with console store credits and wallet balances, letting users support artists or grab soundtracks without committing to another monthly fee.

In the end, iTunes' continued relevance isn't surprising if you think like a gamer. Subscriptions are great for sampling, but ownership is about security and long-term value. iTunes may no longer dominate headlines, but like buying a game instead of renting access, it serves players who want control over what they love.